International pharmaceuticals giant Boehringer Ingelheim faced an interesting challenge; how to launch an updated and enhanced set of Corporate Values to their customers and staff whilst not losing the strength and continuity of their previous set?
The solution was to commission six sculptures, each representing one of the new set of Values, and photograph them in a space steeped in tradition. Working in collaboration with Lauren Catten and Getty Images Martin brought this brief to life with the use of individual balloon sculptures placed in a huge disused Victorian factory in East London.
Boehringer Ingelheim & Getty Images
The two new Corporate Values of “passion” and “diversity of perspective” were a particular focus during the internal communications campaign that followed the creation of the sculptures. The company described the results of the project as “simple, yet innovative” and “that the six motifs that emerged visually depict the employer brand of Boehringer Ingelheim in a creative and memorable manner.”